Home Staging

Important Facts about Home Staging:

The longer your house is on the market, the lower the selling price will be.
Statistics show a well staged home spends 50% less time on the market.
Statistics show a well staged home sells for at least 7% more than a comparable non-staged home.
A buyer has an opinion of your house within the first 15 seconds.
A buyer stays in a vacant house an average of 5 minutes but lingers in a furnished home an average of 40 minutes.
Statistics show that 9 out of 10 people cannot visualize how the property could be.
Staging helps the buyer to emotionally connect with your home. It allows them to mentally move in, not move on.
Your investment in Staging now is less than your price reduction later.
You only have one chance to make a great first impression.

What is staging?

Staging is a powerful marketing tool. Staging is the process of professionally preparing your home to sell (or rent) faster than your competition for the best possible price in that market. It is converting a home into a house that can be merchandised as a product.

“Buyers only know what they see, not the way it’s going to be.” ~Barb Schwarz

When you put your house on the market, it becomes a product, and just like any product on the store shelf it has features and benefits, pluses and minuses, and it competes with other products. To gain the edge over the competition in the market place your home must be priced right and look better than the competition. In today’s market, two things sell a home: Price and Staging. The right price will get the buyer in the door, but Staging presentation sells a house!

How much does staging cost

Staging is an investment, not a cost. The Staging investment is a lot less than your first price reduction. Typically, if you decide to reduce your price, you would need a 3%-5% decrease in your list price in order to attract buyers in a new price range. However, in this difficult market, you now need to adjust your price range down 10%-15% to attract new buyers. Staged By Design strives to work within your budget to transform your house to appeal to most buyers. For most properties, a Staging consultation detailing what needs to be done to prepare the house for sale is less than the Appraisal or Home Inspection.