QR codes and the missing link

QR codes and the missing link

Jul 26, 2011

QR Codes are great.  They can get you from the physical world to the electronic world in a blink of the eye.  No more entering long URLs into your cell phone.  Just point, scan, and magically your phone is speeding it’s way to the digital info you are looking for.

With this great technology comes great opportunity, most of which, REALTORs we have missed.  Now that we don’t have to worry about nice looking URL’s we can send people to any site we want.  Some agents send clients to third party website.  That does little if anything to bring in a lead.  Others just send out free info, again with no possibility of getting a lead.  Check out this first video where I talk about part of the problem.

Lead capture does not have to cost you anything

What if we take a QR code for more photos of a listing, and redirect the user to an HTML form to capture leads and automatically send the user the info they requested.  I direct all my QR codes to a simple HTML form, once the customer fills in the required fields, they get forwarded to the info they want.

I simply create a way to follow up with the people who are requesting more info.  If they scan a QR code for more photos, then I know the house is something they are interested in and they may want to see the inside for themselves.  If I have captured their info, I can quickly follow up with them to see if they want a showing.

So how to do I make this work?

Hopefully by now you understand that QR codes can be a great way to generate leads, and not just a way to give free info.  If not, consider that using QR codes with out a lead capture system is like putting up for sale signs with no phone number.  It just does not make any sense.  QR codes are a golden opportunity to capture leads.

Examples of how this works.

  1. Build a flyer for your new listing, but only put one photo on it.
  2. Build an HTML form in wufoo that asks for name and email, have the form redirect to a URL with photos once it is filled out and submitted.
  3. Wufoo should automatically inform you that the form was filled out and now you have the clients info to follow up with.

Example #2 Graphics help some times

QR codes | How lead capture works with QR codes

 Interesting QR Code Links

 

 Scan or click the QR code to watch the how to video:

QR codes

How do you use QR codes? Do you think lead capture is a good thing. Leave your comment below.

 

 

 

Ed Neuhaus

About Ed Neuhaus

El Capitan is a nickname given to me years ago. This was just before or just after I was married. No, unfortunately it was not given to me by my wife. She has far better and worse things to call me. I sailed a lot a young man and I know a thing or two about sailboats. Maybe that is why I got the nickname. Maybe my nicknamers were thinking I was strong as a rock like El Capitan in Yosemite National Park. I hope it was because they thought of me as their leader. I am el Capitan of our ship, Broker for our company, father of two, husband, sailor, drummer, soon to be pilot, and all around bad ass. Ok maybe that last part about the bad ass is too much. But hey, why not. BTW, did I tell you I want to be a pilot? no wait, really, I want to be a pilot. You know the guys who fly planes. (this would all be a lot better in a video soliloquy than in typed form, but use the tools you got right?)

4 comments

  1. Sucks when no one tells you the QR code link on your page is screwed up.  Thanks to those 16 people who clicked but never said anything… Should be fixed now.

  2. I have created a contact form with wufoo for potential leads to fill out.  I then created a qr code that links to my wufoo contact form.  The problem I am having is once someone fills out the form and hits submit how do I then automatically direct them to my website page with more photos of the listing?

    Do I change a setting in Wufoo?

  3. Check under form settings then confirmation options.  Or just watch video 3 by clicking or scanning the QR code above.  hope that helps.

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